On Friday, OlbermannWatch caught Keith using a phony quote to make a false charge against Bill O'Reilly. Now that we have exposed his latest bit of treachery, Olby has a decision to make. Will he stonewall, ignore the truth, and let his false story stand? Or will he admit his mistake, apologize to O'Reilly, and take it like a man?

To help Keith decide, we offer these words of advice from the one person he has the highest regard for:

• What happens now to...credibility?


• Is this the way to apologize for something in public, take a big club, beat up the person you trusted, and then hit yourself in the head a couple of times as well?


• We are so not used to straightforward apologies in this country that we're gushing over somebody just doing the right thing for a change.


• Should the publisher not at least have verified something of this story on the public benefit angle, at least?


• It fits into what humorist Stephen Colbert has defined as "truthiness" in American society.


• It was never fact-checked, which is pretty much par for the course...

Words to live by.