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    Olbermann Watch, "persecuting" Keith since 2004


    July 17, 2006
    MSM Jumps on KO Bandwagon Example #43 & #44

    Verne Gay of Newsday apparently took a second helping of the MSNBC Kool-Aid. Not satisfied with a puff-piece on KO but circled back to KO in his obsequious profile of MSNBC.

    He was once among the most lauded sportscasters on television (for ESPN) then - pop! - that ended in the early '90s.

    KO left ESPN in 1997.

    MSNBC now also has a bona fide success story

    KO's ratings have been on a one way trip down since Countdown peaked admist the rising tide of MSNBC coverage of the Winter Olympics - in both the all-important-24-54-demo AND the irrelevant ALL demo.

    [Olbermann is] a savvy broadcaster-agent provocateur who is drawing 400,000 viewers to "Countdown With Keith Olbermann"

    Apparently Gay did not get the memo - that ALL demo doesn't matter (unless KO's numbers in the 25-54 demo are sinking then total viewers is very important - whatever number can be used to flog the show as some kind of "success").

    Despite the recent management upheaval, there's even the vaguest sense of stability emanating from its Secaucus headquarters these days

    There may be SOMETHING emanating from the swamplands of New Jersey but it sure ain't "stability". In the past few weeks, MSNBC has flipped Scarborough and Cosby in the 9p and 10p slot, cancelled live reporting in the 9a slot in favor of taped Countdown, then skipped Countdown tapes most days since Abrams took over, cancelled the Abrams report, dropped Tucker out of primetime, cancelled Rita Cosby and replaced her with taped "MSNBC investigates" segments. Even setting aside Kaplan being fired, Phil Griffin being brought back and Abrams getting the GM spot, it's hard to see how Gay concludes that there is ANY sense of anything other than more of the same at MSNBC - chaos.

    But what does Olbermann, whose contract expires in March, want?

    What IS the deal with KO's contract. One day I hear it was extended, the next that he has a new contract and now again that his deal ends during 1Q07. Does anyone know what is really going on with KO's deal with MSNBC?

    I will not make any predictions out loud or even in my own brain ... because it has no validity."

    Finally, we get a dollop of truth from the MSM and something we can agree on with Keith!

    "Countdown," he says with an Olbermanniacal flourish, "is getting vast ratings in the ratings that matter - 25-54, and at 8 I have the second most" after "The O'Reilly Factor."

    Maniacal is about right. Sounds like even KO can't say "vast ratings" success with a straight face.

    "Countdown?" Olbermann is "on fire. That show needs almost nothing."

    Nothing except a relentless PR campaign, major help from a supportive and sympathetic liberal media, mass mailings by political action groups and a blog-based marketing frenzy. All of which has resulted in a ratings DECLINE for Countdown since the March peak.

    MSNBC would do well to keep in mind that this did not work for Air America Radio, it has not worked that last three times they tried a PR blitz for KO and it's not working this time (Countdown ratings for total viewers and the 25-54 demo are DOWN since launching phase one of the KO Marketing Campaign in February and DOWN still more since phase two was launched in the wake of the Kaplan firing.)

    Even though KO agrees that his predictive ability is not valid, mine is and I am going to predict that Countdown will be beaten like a drum by Zahn in total viewers for July and edge out by Zahn for last place in the 25-54 demo. However, since over all cable news viewers will be up due to the crisis in the Middle East, Countdown ratings will go up (just not as much as CNN and FNC) so you can expect TVN and MSNBC to switch their focus from "the demo" to KO's quarter-on-quarter growth from 2005 and from the low point in 2Q06. Remember, consistant analysis is not the point - boosting KO's liberal agenda is. And, remember, you heard it here first.

    UPDATE: J$ noticed this line from the article:

    "Countdown," he says with an Olbermanniacal flourish, "is getting vast ratings in the ratings that matter - 25-54, and at 8 I have the second most" after "The O'Reilly Factor."

    ...by saying "second most after O'Reilly" he's really saying he's THIRD, not SECOND. Because second would be "the most after O'Reilly". What a piece of spin! But then we check the June cable ratings (the latest monthly numbers) and we find:

    O'Reilly: 394,000
    Zahn: 148,000
    Nancy Grace: 137,000
    Olbermann: 123,000 (first most after FNC and CNN!!!)


    Posted by Robert Cox | Permalink | Comments (12) | | View blog reactions

    12 Comments

    Perhaps we have found the one thing Keith does well -- he picks good PR agents. The volume and quality of pro-Keith material has been impressive. Unfortunately for Keith, even the best PR agent in the world needs some raw material to work with. As you astutely noted Mr. Cox, PR has not worked for Olbermann in the past, and will not work now.

    Perhaps a food analogy makes sense here. You can advertise anchovies on every channel. You can put them on billboards. You can even give free samples. However, that will not change the fact that the majority of people will spit them out once they try them.

    Would someone please tell me why I was canceled?

    J$ notes a very funny line in the Newsday piece on Olby. I added an update - check it out.

    Keith Olbermanns intellect makes Bill O'Reilly look like Gomer Pyle. Based on O'Reillys ratings thats a sad commentary on the dumbing down of America.

    Keith Olbermanns intellect makes Bill O'Reilly look like Gomer Pyle. Based on O'Reillys ratings thats a sad commentary on the dumbing down of America.

    Olbermann intellect? Where did I miss that one? Oh! so it's smart to give Nazi salutes. Dumb to try to bring attention to Jessica's Law and states that are and states that are not passing that law.........Oh yeah, I get you're point.

    Woa! You guys on the left are just too smart for me.

    Bill is a Nazi he supports and defends them
    Keith just showed the truh of what billo is
    nothing but a looser.

    i still cant undetstand you people cant get a laugh out of that small thing keith did
    awe did your daddy bill get a spank over somthing funny as hell

    It was too soon Jason.

    Let's get one thing straight here, Jason. I'm the nazi, okay?

    Sorry about my vague post a couple of weeks ago, Robert Cox. My point was that why was I canceled when Keith Olbermann continues on with his abysmal ratings? I mean, I was critically acclaimed too and if ABC promoted me half as much as NBC promotes Keith, who knows, maybe we'd be kicking ass in the 25-54 demo as well. Ahhhhh, what could have been!

    Emory Safford you expose your hand early. Gomer Pyle was a US Marine and YOU cast his name about as if it were an insult. HMMMMM Can we question your patriotism? NO. To late to question it you don't have any. You obviously detest the military as per your comment.

    The dumbing down of America is all to real and it shows best in BIG BLUE CITY'S were they always vote the same way and nothing changes for them. HMMMM Who governs most BIG BLUE CITY'S? YEP DEMOCRATS. Them CITY's are home to fabulous wealth and staggering poverty and its been this way for a long time. Mostly because of over regulation, punitive tax rates, anti-business mentality, poor schools, bad neighborhoods. I think its a little weak to take such a huge issue as the dumbing down of America and lay it at O'reilly's feet. He's hardly to blame for high crime rates and staggeringly high out of wedlock birth rates,and high drop out rates that ensure poverty and ignorance. But thats just the Democrat strongholds of NY,LA,CHI,DET,BAL,BOS etc. that i speak of. The burbs still have enough decent teachers in there districts to slow down the dumbing effect coupled with conservative family values, lacking in to many inner-city families. But the BIG CITY'S are a quagmire of dumbing. With that in mind you think O'reilly viewers are dumb. PLEASE.