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Forget about Bill O'Reilly, Keith Olbermann had better start worrying about CNBC's Donny Deutsch who has moved to within striking distance of the fading KO.
After weeks of PR hype, mountains of glowing media coverage, two appearances on the late night talk shows and a dramatic increase in news viewership in the midst of the Israel-Hezbollah conflict, Keith Olbermann finds himself LOSING ground in the cable news ratings race. The downturn that began in the weeks after the Winter Olympics were broadcast on MSNBC have turned into a rout with Olbermann dropping into fourth place - that's fourth in total AND the "coveted" demo.
After weeks of exaggerated claims about his "ratings growth" and a disgraceful PR stunt, Olbermann finds himself right back where he was before his pals in the liberal media took up his cause and began slathering him with affection.
Even TVN has finally got around to taking note of Keith Olbermann's post-Winter Olympics decline - after much badgering from OlbyWatch's own Johnny Dollar; initially that Countdown was getting comfy in 3rd Place and today that Paula Zahn was firmly back in the number two spot.
If Spud and Brian are really interested in a cable news horse race they might want to focus their attention on the bottom rung of the cable news standings where Keith Olbermann and Nancy Grace are locked in duel for 4th place - total and demo - and 5th place is now a very real possibility for one of them.
Arguably one of the worst shows ever put on a cable news channel (and after McEnroe, that's saying something), Donny Deutsch's The Big Idea is now closing in on the fading Olbermann. Last night, Deutsch scored a .3 (a typical KO number) with a .1 in the demo. Here's a big idea for Keith, imagine a world where you might actually get beat by Donny Deutsch. Ouch!