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It's difficult to underestimate the frenzied desperation of Keith Olbermann. His hour has slipped from a poor fourth to a ruinously embarrassing fifth place finish, behind even a canned documentary on CNBC. Abrams must be wondering if Olby's next milestone will be losing to infomercials on Lifetime. But Dan is the man with a plan. Like a mad scientist convinced he has invented a perpetual motion machine, Abrams thinks he has devised the world's most brilliant promotional campaign, one that will turn failure into success. Abrams's ingenious innovation: attach Keith Olbermann to someone who is not a loser, and let him bleed away viewers and popularity like a leech.
That's why A-Mess-NBC has been running a promo for weeks featuring Krazy Keith pointing a finger (the finger he uses to write Countdown) and screaming at a picture of Bill O'Reilly. That's why promos for Joe Scarborough used O'Reilly's image and name to promote a lame segment that had very little to do with the #1 rated cable news host. Not to mention Tuesday's feeble Hour of Spin story about a traffic ticket.
But now, Abrams and Olby have gone off the deep end. The following QuickTime video is the promo running for Thursday night's Countdown. This is not a joke video, craftily edited to lampoon MSNBC's desperate struggle for survival. This is the real thing:
It's a logical progression. If a guy getting a traffic ticket is news because he was listening to O'Reilly, then obviously bringing on the cop who gave the ticket must be even bigger news. What's next? Krazy Keith does an investigative report on the manufacturer of the radio? Why was it playing O'Reilly? And what about the strange nexus of O'Reilly leeching and politics? This deserves another Olbermann Special Report at least!
We think we know what to expect on Friday's Hour of Spin:
The customer at the coffee shop was rude. He didn't leave a tip. But as he left, the truth became clear: he was wearing a Bill O'Reilly T-shirt. Tonight, Bill O'Reilly's latest victim, the owner of Moe's Coffee Shop, talks exclusively to Keith on Countdown.