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A sensational new report from the widely-respected TV industry journal, MediaNewsDaily, finds that the inability of the TV networks to convince advertisers to accept the new "Live Plus" ratings data from Nielsen Media Research has cost the networks hundreds of millions of dollars in lost revenue.
In the past, all advertising deals were based on a single set of ratings reported by Nielsen, but late last year, Nielsen began reporting delayed viewing from households using digital video recorders, and decided to release the data in three streams: "live," "live" plus same day of playback, and "live" plus seven-days of playback. The networks had pushed to include all the delayed viewing, but advertisers and agencies feared viewers zap commercials when playing back recorded programming and held the line for live-only ratings guarantees during the upfront.
Regular OlbyWatch readers will recall that last July we caught MSNBC Flack and Olbyapologist Brian Stelter at TVNewser playing fast and loose with the TV ratings data posted on his site.
When confronted by Olbermann Watch, Stelter first sought to sidestep the issue, then tried the "shoot the messenger" tactic but ultimately was forced to concede that he had, in fact, switched the ratings data he was reporting. Although he never did explain this to his own readers, he did begin to include a disclaimer in his ratings post to indicate that he he was using "Live Plus" ratings data (live viewers plus people who Tivo a show and watch it later that day).
As you can see in those earlier posts, Brian defended his "bait and switch" on the grounds that the "Live Plus" data had become the accepted standard for measuring television audiences. At that time we pointed out that this simply false. That not only was "Live Plus" not a standard but was vehemently opposed by the advertisers. The irony here is that another tactic Brian has used to puff up MSNBC and Keith Olbermann has been to focus his reporting on the so-called "money demo" (viewers ages 25-54) because that was what the advertisers cared about. Brian then sought to complain that cable news executives used "Live Plus" data to evaluate their shows regardless of advertisers. This was also false. Fox News Channel owns most of the cable news audience and they do not use "Live Plus" data to evaluate shows or in their discussions with advertisers.
So, the networks have given up on "Live Plus". Has TVNewser? Nope. Which brings us back to our original point - that the real purpose of sneaking in "Live Plus" data was just another sorry attempt to boost Keith Olbermann and his pals at MSNBC.
Olberverse Reax
It is laughable to anyone that looks at the ratings on a daily basis that coincidentally Krazy Kieth gets his fluff piece write ups quoting the one day a month he gets an audience NEVER pointing out he is in last or near last the other 15 nights a month.
No doubt KO gets a decent share of the unemployed college kids and the 28 year olds still living at home with their parents posting on lib web sites 18 hours a day...lol.
I wonder if Brian at TVN will post something from a "tipster" (read: an MSBC employee or Olby himself) criticizing this story.
Brian Stelter has been so discredited at this point that it's not even funny. I actually thought at first that his Olbermann/democratic ties were slightly exagerrated, but it's just been proven time and time again that he is truly an MSNBC operative. What's funny is how he's got into hiding since the proof started coming out. Adios, Brian!
KO has had several jobs over the last few years. It will be the same at MSNBC. Sooner or later MSNBC will be forced to pull the plug on his life support system. He's running out of options. He falls to lower networks each job change. He'll be lucky to get on with CNBC. They are doing their share to try and influence the election but 90% of anybody lame enough to believe his garbage are liberal already. He's not changing any minds and your typical O'Reilly viewer would be turned off of Olbys crap. Olby is a loser on a loser network. Olby and MSNBC know who no. 1 is and they go out of their way every night to attack them. Olby says he has ran into Bill at least twice and he says Bill was afraid to even make eye contact with him. I doubt that but if he did it was because he was afraid he'd bust out loud looking at the goofy guy standing in the corner entertaining himself.
KO acts like a 2 year old, where Bill O'Reilly acts like an adult. Maybe that is why Bill O'Reilly trounces him in the ratings.
Out of the 23.2 million people that watch network news, the viewership is split pretty evenly.
When it comes to cable news, the numbers are so lopsided in Fox/O'Reilly's favor, it is obvious how unpopular KO is with the American viewer.
Damn.. you guys are terrified of KO.. I mean you make it sound like he has as much credibility to news as the Wiggles have to adult entertainment. You folks do not like Keith because six years of this administration has reversed the progress the GOP made once Reagan came into office. Bush has ruined your party, and the bad thing about it is that he is not a conservative. You have been duped. It has to be someone in the media that is showing that indeed the emporer has no clothes. You folks have done it, you brought the left further to the left as a result of an administration that seemingly is bought and paid for. You fear Keith because he is the dark figure wearing a robe carrying a sickle telling you it is time for you to go. Go away now.. the world will recover.
O'lielly,
Why can't you address issues pertaining to Keith. It's funny that instead of discrediting critisms of Keith, you instead go into an anti-Bush,conservative,Republican orgasm. There is nothing wrong with being a liberal, unless of course your also a liar,fibber,hypocrite, and smear artist like Olbernutjob.
OK,,, I guess no one has ever lied about ratings.perhaps Robert Cox should start a blog against media writers who do not write the way other people want them to.
Damn.. you guys are terrified of KO
No, we just like shooting at easy targets.
So live plus counts people who are watching and the people recording the show, but companies don't want to pay for the extra viewers? I'm shocked!
Let us all remember that the only time ratings, polls or book sales are important are when olb reports them.
Good point, anon1:52
I think the only people who should care about ratings are sponsors and the people running the shows.
If Keith is such a harsh critic of President Bush, then how come he's never brought up the issues related to Bush's well-documented, repeated, incriminating, self-implicating 9/11 witness statements?
http://911blimp.net/aud_BushImplicatesBush.shtml
In fact, if Keith is such a bastion of Bush-opposing truth, shouldn't Keith have also pointed out, long ago, that all colluding Congresscritters have failed to uphold their Constitutional oath of office by having failed to question Bush's statements?
The surest sign of fake opposition is pulled punches (and, of course, those which are never thrown)...
Hi student of 911...yes we all see your little diatribe and link that has nothing to do with anything going on here...are you done now or do you need to post this over at the imdb forums along with the the Viagra knockoffs you email to everyone or the offer from the nigerian prince or...
I see this O'lielly fella has been drinking his bongwater again.
Actually I am beginning to think that this olbermann kook is starting to help the republicans. Olbermann will do for us in '06 what michael moore did for us in '04. Most thinking sane rational people will see olbermann exactly for what he is- a NY city liberal hack giving free air time and support for the lunatic fringe base of the democrat party.
The more the left wing liberals spout their insane, inane propoganda the more America rejects their agenda and hypocrisy. The liberal media uses their rigged polls to try and sway the voting populace but now maost americans are wise to their bias.
When the republicans actually GAIN seats in congress this fall I will have to email my thanks to MSNBC and their star liberal cheerleader olbermann with my thanks and gratitude just like I did to Moore and other lunatic fringe leftists in '04.
and Mr. O'lielly please don't drink your bongwater it turns you liberal.
Anon... well apparently you did not hear about not eating the brown acid, because your trattle is as insignificant as it gets... Gain seats... oh yeah.. Reality is looking for you.
Nothing about this on TVNewser. Brian Stelter is also ignoring the Huffington Post article on Olbermann, which is funny because he quotes "Eat The Press" often when it fits his agenda.
if i were an advertiser i wouldn't count people watching later on their dvr since they aren't going to be watching the commercials anyway....just a thought
O'Ewilly ahouls bw taken off the air. He sucks and is a big BSer. Give them hell Olbermann
O'Reilly shoud be taken off the air. He sucks and is a big BSer. Give them hell Olbermann
Oh my. You have not only drank the liberal kool-aid you've been freebasing it haven't you?
I agree that Stelter played us all, But I disagree on your conclusions about Live Plus. I am one who has always recorded my news (since I had my first VCR)- way before TIVO. Why? Because I like to WATCH. I have kids who interupt me! When I don't quite get something I can rewind. Lots of reasons. Sure I try to skip through the commercials, but it doesn't always work. And I watch more intently because if someone interupts me or I need to urinate, I can pause or rewind, so I do. Just as FNC viewers watch the whole program, so do those of us that record their news. We record because we want to see every second.
I agree that Stelter played us all, But I disagree on your conclusions about Live Plus. I am one who has always recorded my news (since I had my first VCR)- way before TIVO. Why? Because I like to WATCH. I have kids who interupt me! When I don't quite get something I can rewind. Lots of reasons. Sure I try to skip through the commercials, but it doesn't always work. And I watch more intently because if someone interupts me or I need to urinate, I can pause or rewind, so I do. Just as FNC viewers watch the whole program, so do those of us that record their news. We record because we want to see every second.
I agree that Stelter played us all, But I disagree on your conclusions about Live Plus. I am one who has always recorded my news (since I had my first VCR)- way before TIVO. Why? Because I like to WATCH. I have kids who interupt me! When I don't quite get something I can rewind. Lots of reasons. Sure I try to skip through the commercials, but it doesn't always work. And I watch more intently because if someone interupts me or I need to urinate, I can pause or rewind, so I do. Just as FNC viewers watch the whole program, so do those of us that record their news. We record because we want to see every second.
I agree that Stelter played us all, But I disagree on your conclusions about Live Plus. I am one who has always recorded my news (since I had my first VCR)- way before TIVO. Why? Because I like to WATCH. I have kids who interupt me! When I don't quite get something I can rewind. Lots of reasons. Sure I try to skip through the commercials, but it doesn't always work. And I watch more intently because if someone interupts me or I need to urinate, I can pause or rewind, so I do. Just as FNC viewers watch the whole program, so do those of us that record their news. We record because we want to see every second.
Live Plus has been discredited. It's now been proven by a respected, unbiased publication that advertisers don't look at it, so it's completely meaningless for any network to tout the data.
Stelter also claims "the demo" is all that's important and he's offered ZERO proof to support it. If that was true, why would every publication always look at total viewers first? Many articles do not even mention "the demo."
It is spin on behalf of MSNBC. His ties to that network are well-known. At least we know without a doubt that the Live+ data means nothing to anyone now. TVNewser cannot fool us any longer.
This from TVN:
Imagine CNN.com Without The "Fluff"
"Imagine CNN.com with ONLY real news, no ads or fluff," an e-mailer says. Well a Daily Kos reader did, and here's the result...
Posted by brian | 01:51 PM | CNN | Email this post
Okay, so we are supposed to believe that an "e-mailer" sent him something, and then Stelter just happened to find the same thing on The Daily Kos? Bull. Stelter found this on The Daily Kos because he's a liberal activist who reads the site. And since MSNBC.com is the only successful enterprise containing the words "MSNBC," he's using it to attack the website's main competitor.
It's bad enough that he's doing MSNBC's dirty work. It's worse that he's a liar.