Brandweek's Matthew Grimm polishes up the old kneepads for another heaping pile of OlbyLove. This time, even OlbyLoons may gag as Grimm serves up round after round from the "We Love Keith" corner of the old MSM watering hole:

When there's no one left to trust, trust the sports guy... the ex-SportsCenter anchor [Olbermann] is gaining deserved buzz and numbers for his MSNBC show Countdown, but not for shouting his own agenda at pointless guests, as do his Fox News and fellow MSNBC peers. No, he weighs the both mainstream newsmakers and -readers exhaustively against hard paper trails, reportage and their own words(sic). He invokes Ed Murrow in his sign-off, and keeps his spirit alive in his eloquent weighing of both O'Reillyan and Disneyfied propaganda and Couric fluff against-what a lark-fact and common sense.

Water finds its level. Olbermann, even if buried on the cable spectrum, will keep building a niche on the strength of the simple measurement, per the mission, others have abrogated. And like [Jon] Stewart, soon enough, he'll be, if not big cheese, another one that keeps siphoning off the viewers and trust that Q scores alone can't hold.

h/t Becky at Relevant Torture