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As noted in the recent OlbyWatch Debate Series, KO's "demo" audience represents a whopping EIGHT PERCENT of the total cable news audience in the 8 PM ET time slot.
Given the staggering importance of such a "large" audience, you can understand why KO's modest growth in this "key demo" continues to be "news". Here are a few recent examples from the always obliging, far-left members of the TV Critics Association:
MSNBC stalwarts Chris Matthews and Keith Olbermann have continued to see ratings grow in primetime especially Olbermann, who still trails his Fox nemesis, Bill O'Reilly, but consistently beats CNN's Paula Zahn in the key 25-54 news demo. (emphasis added)
Olbermann keeps his soapbox because, on a smaller scale than O'Reilly, he's successful. He's boosted MSNBC's audience in the key 25-to-54 demographic ahead of CNN in the 7 p.m. hour, according to October numbers from Nielsen Media Research. (emphasis added)
Things are looking up at MSNBC...Leading the charge was "Countdown With Keith Olbermann," which jumped 67% in viewership and 61% in the adults 25-54 demographic compared with October 2005. (emphasis added)