An OlbyLoon posted a link to some year-on-year data analysis from TVNewser in the comment section of an earlier post. Curious as to how Brian would handle comparing the "old" data he used to use with the new "Live Plus" data that he alone is championing as the new industry standard I decided to take a look at the link. Given Brian's track record of playing fast and loose with ratings data, I can't say I was surprsied that he took the sure route - he just IGNORED the issue entirely by failing to footnote any of the data.

We know the Nov05 data is "live" or "traditional" ratings data because there was no other data available at that time. But what about the Nov06 data? Is that "live" or is it "memorex" (or "live plus")? Either Brian is making an apples to apples comparison thereby abandoning the "live plus" data with as little explanation as he provided when he first adopted the new "Live Plus" data - at the encouragement of his pals at NBC Universal - OR he is making an apples to oranges comparison in which case the analysis is worse that useless. Either way another shining moment for the blogger who has nothing without his integrity!