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No nightly ratings reports. CurrenTV and Keith 'Transparency' Olbermann have been unusually secretive about the ratings for the new Countdown. So far we have only been given two sets of figures: ratings in the key 25-54 demo for the first night (179K), and a summary rating of the first week: 131K 25-54 viewers.
Now it's clear that the premiere night viewership was much higher than the overall weekly average proved to be. That means that while it appeared that his debut put him in 29th place compared to the rest of the cable news viewership, going by a week's worth of ratings--a more representative sample--finds the infamous, deplorable Keith Olbermann did considerably worse than 29th place. In fact, that number places him tied with reruns of Celebrity Apprentice in 40th place!
But that week's worth of numbers also includes the inflated premiere night ratings, an unrepresentative thumb on the scale that does not represent the night-by-night viewership of the program. So another way to look at the numbers is to exclude the opening night outlier. Mathematics tells us that the other four nights (Tuesday-Friday) had to average 119K viewers for the week's overall numbers to be 133K. Well, a 119K nightly viewership is even more of an embarrassment for Edward R Olbermann. Given that kind of meager audience he now finishes in 42nd place, behind every program on FNC (including the 3:00 am Red Eye), behind Joe Scarborough, behind Headline News's morning program...even behind CNN's struggling American Morning.
42nd place! At this rate it won't be long before Squawk Box and Sermonette start out-rating Oralmann. As a first week, it can only be called...disastrous.
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2Q 11 (LIVE+SD) FINAL Competitive Program Analysis (excluding breaking news & specials)2Q'11 FINAL (03/28/11-06/24/11)Ranked On:A25-54