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We've commented repeatedly on how tight-lipped Olbermann's corporate masters have been with ratings information. Olby, who in his salad days at A-Mess-NBC regularly touted his strong (i.e. losing) ratings in the 'money demo', has now lapsed into the sound of silence when it comes to Nielsen numbers.
The reason for that became clear today as the Hollywood Reporter revealed the latest ratings for the infamous, deplorable Keith Olbermann and his community access cable hour. Yes, you guessed it: Countdown has achieved record ratings. Record lows that is. Under Herr Olbermahn's stewardship the program has sunk to its lowest 25-54 viewership level evah:
Keith Olbermann's Countdown on Current hit an all-time low last week in the 25-54 demographic. The show pulled in 85,000 viewers in the demo, that was down 2 percent compared to the previous week when the debt ceiling debate was still roiling Washington. Countdown averaged 208,000 total viewers, up 5 percent week-to-week.
Of course Current suits are spinning the numbers as 'outstanding' (!), but they are whistling past the graveyard. Because things are only going to get worse for Olby:
Olbermann has new competition at 8 p.m. as Anderson Cooper 360 moved into the hour and immediately posted double-digit demo gains compared to CNN's previous time-period average. On Tuesday, Cooper's second night anchoring at 8 p.m., the show averaged 228,000 viewers in the demo. Cooper has anchored the program this week from Africa. He was at the Kenya-Somalia border for Monday's show and Mogadishu on Tuesday and Wednesday.
How long will Al Gore keep paying Olbermann's salary, which was pegged at $10 million so that Keith could brag he's making as much as Bill O'Reilly? For a whopping 85,000 pairs of eyeballs, compared with the 600,000 to 900,000 demo viewers who turn in to Mr Bill nightly? Remember our cable news chart? Olby's 85,000 viewers lands him in 48th place, behind the already-cancelled Cenk Uygur, FNC's 3:00 am Red Eye, and HLN's struggling Showbiz Tonight. Well done, Al. Keep it up, Keith!
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